My story

Auckland Born Erika Watson is the face and hands behind Erika Watson Jewellery.

Erika entered the trade in 2011 and worked in Auckland and The Waikato before starting Erika Watson Jewellery in 2021

Erika has a passion for designing and creating Pieces of jewellery to represent milestones, memories and special occasions as well as restoring or upcycling old favourites, heirlooms or jewels you have fallen out of love with.

Erika puts an emphasis on making quality goods and a providing a personal experience every step along the way, you get to work with the designer, jeweller, sales lady and business owner all in one!


Becoming a jeweller


At school I always thought I would be a hair dresser, florist or makeup artist. It wasn't until I was gifted my first hand crafted piece of jewellery made by a local jeweller in Pukekohe. A few years later I worked in her workshop, doing work experience through school program Gateway, where I made my very own ring.


From there on, becoming a jeweller was my only ambition.

I worked in jewellery retail from the age of 16 studied 3 jewellery manufacturing diplomas graduated top of my class. After study I landed my dream job, moved cities for love and now after 10 years in the industry I have decided it’s time to share my passion by starting my own company.



Goldsmith - A person who works with gold and precious metals forming filing raw materials into a item of fine jewellery

I love my job, it's my career and no two days are ever the same, I have had many incredible opportunities to study and work alongside many experienced jewellers and industry experts, That I look up to and have inspired me on my path into the future.